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  • Paul Shuttleworth

Change 2: Cabinet Office has stopped using 'digital native' in job ads.

As I run my campaign to eradicate the term 'digital native' from job ads, I'll be measuring my success through a number of achievable goals on my change page. Two changes have already happened.




My campaign began in January 2024 with me providing feedback and initiating the first tier of the Cabinet Office and DCMS's complaints procedures after seeing 'digital native' appear in at least 3 job adverts at the Civil Service.


Though both departments deny that the term 'digital native' was, or is, discriminatory or unlawful, I have been informed by the Civil Service, that steps have been taken to ensure that the term is, "not used going forward in order to avoid misinterpretation."


I'm taking that as a win. They told me at the end of April that,


"Cabinet Office is mindful of the importance of inclusion and diversity in civil service recruitment, and improving the language used in adverts is a priority. Departments write their own job adverts but Cabinet Office intends to ensure that future communications to recruiters on language use in job adverts highlights the phrase 'digital native' as an example of language that should not be used going forward in order to avoid misinterpretation."

If you're impressed with my proactive approach, please get in touch. I'd love to run campaigns for your organisation.

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